digby + Fox & TiPJAR

The Story Behind DIGBY + FOX

DIGBY + FOX was born from a simple belief: hospitality deserves better thinking. Too many concepts launch without a strategy. Too many venues underperform because of bad ops, unclear branding, or outdated guest experiences.

Gary Digby set out to change that.

With 20+ years in hospitality leadership, Gary has worked across the UK and Europe to open, scale, and revive brands that don’t just look good, but deliver real results. From £25M+ in annual revenue to multi-site expansion, the impact is proven.

Today, DIGBY + FOX combines Gary’s expertise with a collective of handpicked consultants, designers, and specialists. Together, we help clients rethink their food and beverage strategies, sharpen their operations, and deliver experiences people remember.

This isn’t agency thinking. It’s operator thinking—with a commercial with commercial edge and creative spark.

How We Help

Hospitality is complex. We make it clearer, sharper, and more profitable.

DIGBY + FOX is a nod to our founder’s name—and the way we work.

Sharp. Strategic. Always on the lookout for opportunity.

It reflects our mix of operational depth (DIGBY) and creative agility (FOX).

We lead with both.