Customer Story: Wells & Co

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Customer Stories: Wells & Co

How a 150‑Year‑Old Brewery Modernised Tipping, Boosted Service Scores, and Unlocked Team Happiness

"Staff are happier and our customers are also clearly happier. Service is improving. TiPJAR has been a really good choice for us."
Matt c
Matt Chapman
Financial Controller - Wells & Co
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The Challenge

As an independent, family-owned business based in the heart of Bedfordshire, Wells & Co has been running great pubs and brewing great beer since 1876. With hospitality at the centre of everything they do, they wanted a tipping solution that supported their people, reduced admin, and kept things fair and transparent.

Their previous approach created a few challenges:

  • Paying NICs on tronc
  • Delays before staff received their tips
  • Limited visibility across teams
  • Higher risk of human error 
  • Extra administrative pressure on managers

The Solution

Fair, fast, modern tronc by TiPJAR supported by Polaris Elements.

Wells & Co implemented TiPJAR’s digital tronc and tipping system, fully integrated with Polaris Elements to automate the entire workflow:

  • Hours data transfers instantly
  • Tip data is sent weekly with no manual effort
  • Funds are automatically settled and paid out
  • Staff receive their earnings weekly 
  • TiPJAR takes on tronc compliance as the external troncmaster
  • NICs are no longer paid on tronc

For the finance team, the transformation was immediate.

12%

Increase in positive online review scores

7.5%

Increase in revenue for UK Managed Houses from F24 to F25

£40K

In NICs saved annually for all sites

10%

Decrease in negative online review scores

All Guest Review data is provided by Sentiment Search 

“We’ve seen a real uptick across the board - stronger service scores, positive growth in sales, and a rise in customer reviews. We’ve been focused on driving great service, and tips play a huge part in that.”
Matt c
Matt Chapman
Financial Controller - Wells & Co

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“Since introducing TiPJAR, we’ve seen a steady increase in service scores, team friendliness, and a real uplift in positive reviews. For me, the biggest win is the time saved and the reduced risk of errors from removing manual processing. The total clarity it gives the team has been a game‑changer, everyone knows exactly where they stand.”
Perry R
Perry Richardson
General Manager - Brewpoint

The Impact on Teams

Fairness, motivation, and instant visibility

For a business where everyone, from the kitchen to the bar, contributes to the guest experience, fairness really matters.

Key outcomes:

  • With weekly payouts, staff see earnings from busy shifts straight away
  • Full clarity on how earnings are split
  • Greater teamwork as departments feel valued
  • Increased motivation due to transparency and quick rewards
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“There’s no resentment anymore. Everyone knows the system is equal and transparent. The team are very happy with their tips.”
Perry R
Perry Richardson
General Manager - Brewpoint

The Integration with Polaris

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TiPJAR’s integration with Polaris has been a major driver in Wells & Co’s smooth and stress‑free rollout across sites. With hours and tip data transferring automatically, the entire process runs in the background without the need for manual input. Weekly payouts are fast and consistently accurate, giving both managers and team members complete confidence in the system. Since launch, the integration has performed flawlessly, no technical issues, no bottlenecks, and no operational disruption, allowing the business to modernise tipping without adding complexity or burden to day‑to‑day operations.

“We haven't had any issues since day one of go live, so it's been really, really smooth. The integration has been a breath of fresh air. A lot of compliance worries are gone and TiPJAR now handles that as the independent troncmaster.”
Matt c
Matt Chapman
Financial Controller - Wells & Co
Brewpoint 14

A Modern Tipping Solution for a Modern Hospitality Brand

For Wells & Co, TiPJAR has:

  • Boosted guest experience
  • Improved service quality
  • Strengthened team morale
  • Reduced admin and compliance risk
  • Modernised a key part of their 150‑year‑old business

It’s fair, it’s transparent, and it fits perfectly into the modern hospitality landscape.

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