Two New Heavyweight Board-Level Appointments

TiPJAR ANNOUNCES TWO HEAVYWEIGHT BOARD-LEVEL APPOINTMENTS

New Chair Ben Hood, Founder of Fourth, and Non-Executive Director Michel Cassius, Former CEO at Bookatable, Have Joined the UK’s #1 Tips & Tronc Distribution Platform, Following £4.5million Investment by YFM Equity Partners Last Month.

TiPJARthe platform transforming how hospitality operators collect, distribute and allocate tips and service charge, has strengthened its leadership team with two significant board-level appointments. The news follows its £4.5 million investment from YFM Equity Partners, announced last month, and comes at a pivotal time for the hospitality industry as operators face growing pressures around compliance, payroll costs, recruitment and retention.

New Chair, Ben Hood, brings decades of senior leadership and technology expertise, including over ten years at Tesco before building data-led software business, Fourth Hospitality. Under his leadership, Fourth expanded to over 60 countries over a 20-year period, completing seven acquisitions in that time, and built partnerships with major brands such as Hilton, Wagamama, Pizza Express, Stonegate, Greene King and Intercontinental. In addition to TiPJAR, Hood is also involved in a series of other disruptive companies, as well as labour management tool, S4, food data and menu management company Nutritics, superyacht software company Voly, and payment management platform Bopay  

“At its core, TiPJAR is about fairness and transparency. When teams understand how tips are distributed - and that they directly benefit from the service they deliver - it can change behaviour in a positive way. At the same time, operators are protected from a legislative perspective, which gives real peace of mind. “I’m very much people-first, and as Chair I will look to make sure, through the CEO, that the team is clear on where they’re heading and that every key decision moves them closer to the goal. “With YFM’s backing, we have the resources to accelerate and create real momentum. When you combine pace with alignment, great things can happen.”
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Ben Hood
Chair - TiPJAR

Alongside Hood’s appointmentTiPJAR welcomes Michel Cassius to its board as Non-Executive Director. Cassius has held senior leadership roles at global technology giants such as AppleMicrosoft and EA, and has led high-growth consumer and software businesses including CEO at Michelin’s reservation tech arm, Bookatable, and CMO at employee engagement app, Blink.  

“I am always impressed by entrepreneurs who have managed to find a very strong market-fit for their product or services. TiPJAR is one of those businesses. They have achieved a lot since their inception, their growth is impressive in the UK, and they have the ambition to become the platform of choice for tipping globally. With the recent investment from YFM, they now have the means to make bold decisions and moves that should put them on an even stronger growth trajectory. The team is not only energised and dedicated to the cause; they come with the sector experience that gives them the credibility and the resilience to get there. They are also a great bunch of people”.
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Michel Cassius
Non Executive Director - TiPJAR

TiPJAR’s recent equity investment comes at a time when hospitality businesses are facing ever-growing headwinds, with increased costs, national insurance, and unpredictable consumer behaviour.

The products and services TiPJAR provide alleviate administrative headaches, and reducNational Insurance contributions, benefiting businesses, and supporting hard-working hospitality workers that act as the engine room of the British economy. 

“We’re delighted to welcome Ben and Michel to our senior leadership team. Following our recent investment from YFM, we’re now focused on strengthening our business, expanding our product offering, and extending our reach into new territories - Ben and Michel joining us will be a significant support for that next phase of growth. Both bring exceptional experience in technology, operations and scaling high-growth businesses, and they’ve already made a great impression on our team. We’re excited to have them on board as we continue building the future of transparent, trustworthy tipping.”
TestimonialFeatured photos (2)
Ben Thomas
CEO - TiPJAR