Chief Marketing Officer

HELLO, WE’RE TIPJAR

TiPJAR exists to make appreciation fair, transparent, and direct and in joining our team, you’ll play a part in putting tipping back in the hands of the people who earn it and rely on it most.

What began as a bold idea has become a global platform changing the daily lives of thousands. We’re doing something no one has done before, and that means we move fast, challenge assumptions, and push through walls that would stop most teams.

We’re a values-led, people-first company. We celebrate wins loudly, communicate openly, innovate boldly, and believe success is something we build and share together.

THE ROLE

Do you want to own the growth engine for the UK’s leading tipping platform? Want to support brilliant hospitality workers with financial wellbeing, whilst enabling business operators in one of the most eclectic and well-loved sectors to be compliant and headache-free? Come and join the team at TiPJAR.

TiPJAR is a fast-growing B2B SaaS scale-up on a global mission to bring fair, transparent and compliant tips and tronc to hospitality and beyond. Having delivered consistent year-on-year growth, we are now entering our next phase of scale, with ambitious revenue targets, expanding international opportunities and an increasingly enterprise-led go-to-market strategy.

We are seeking an experienced, commercially minded Chief Marketing Officer to own and lead our end-to-end marketing strategy. This is a senior leadership role responsible for the full depth and breadth of our brand and marketing, from driving predictable, high-value demand generation, to strengthening our brand, and building a high-performing marketing function that supports sustainable ARR growth.

You will work closely with the CEO and Chief Commercial Officer, acting as a core member of the leadership team and a key driver of TiPJAR’s growth story. 

WHAT YOU’LL BE DOING

Demand Generation and Revenue Impact

• Own TiPJAR’s demand generation strategy across inbound, outbound support, paid, organic and partner channels
• Build predictable, measurable pipeline contribution across SMB, mid-market and enterprise segments
• Define ICPs, personas and segmentation across hospitality operators, partners and future verticals
• Partner closely with Sales to align on targets, funnel metrics, MQL to SQL conversion and revenue attribution
• Optimise lifecycle marketing from first touch through onboarding, adoption and retention
• Establish short and long-term plans to build customer LTV across multiple audiences at different stages

Brand, Positioning and Messaging

• Own TiPJAR’s brand strategy, positioning and narrative across all channels
• Develop compelling B2B SaaS messaging while also addressing B2C and B2U audiences such as operators, managers and frontline workers
• Work with the team to curate a marketing plan of campaigns that directly impact business goals
• Translate complex regulatory, financial and compliance topics into clear, engaging value propositions
• Identify the optimal channels to reach each audience, and establish a clear, cohesive communications strategy that its built for impact across each of these
• Refine tone & message, and become the champion of this across the business

Marketing Leadership and Team Development

• Build, lead and develop a high-performing marketing team across demand gen, content, product marketing and brand
• Set clear objectives, KPIs and performance expectations across the function
• Foster a culture of accountability, experimentation and continuous improvement
• Manage agency and external partner relationships where appropriate
• Act as a visible, accessible member of the Leadership team, fostering a creative and open atmosphere

Go-to-Market Strategy and Enablement

• Lead GTM for new products, features and market expansion
• Own product marketing, including value propositions, pricing support, sales enablement and competitive positioning across the full TiPJAR ecosystem
• Support enterprise sales cycles with targeted campaigns, ABM strategies and high-impact collateral
• Feed structured market insight, customer feedback and competitive intelligence back into Product and Commercial teams
• Actively seek out opportunities for business growth and input into the wider Leadership strategy

Data, Performance and Scale

• Own marketing analytics, reporting and forecasting
• Establish clear dashboards across CAC, LTV, pipeline contribution and ROI
• Continuously test, learn and refine channels and messaging to improve efficiency at scale
• Own and maintain the marketing budget

WHAT YOU BRING

• Proven experience as a senior marketing leader within B2B SaaS, ideally at scale-up or high-growth stage
• Deep expertise in demand generation with a strong track record of driving pipeline and revenue
• Experience marketing to multiple audiences including B2B decision-makers and B2C or B2U end users
• Hospitality software or adjacent sector experience is highly desirable
• Strong commercial mindset with the ability to align marketing strategy directly to revenue outcomes
• Exceptional communication skills with the ability to understand and simplify complex concepts
• Creative thinker with tenacity and a bias for action
• Comfortable operating strategically while remaining hands-on where needed
• Established leader with influence at a senior level, and the ability to build and nurture high-performing teams
• Thrives in a fast-paced, ambitious environment and enjoys building from first principles
• Passion for the hospitality industry, and a desire to support and improve financial wellbeing for frontline workers
• Experience in the hospitality industry a bonus