Customer Story: BrewDog

Customer Stories: BrewDog

How Brewdog reduced staff turnover to it's lowest ever!

“TiPJAR has been a game changer for our crew across the UK and EU. They are constantly striving to go above and beyond for our customers, and to have a simple and effective tipping mechanism makes sure that their efforts are recognised immediately"
BrewDog
Matt Gough - Head of People Operations

TiPJAR Products brewdog use

TiPJAR connect

With TiPJAR Connect, we bring effortless integration into your existing card machines or apps, enabling a single transaction experience for your customers.

TiPJAR tik om te tippen

Tap to tip machines

TAP TO TIP™ provides your customers with a convenient way to express their appreciation for impeccable service.

TiPJAR QR Code

Digital Tipping

With our transparent Distribution Engine, funds are distributed fairly based on hours worked, and who was working at the time the tip was received.

“The system is transparent and fair to all our crew ensuring that the once slightly underhand process of giving and receiving tips has now been unlocked"
BrewDog
Matt Gough - Head of People Operations

The impact of TiPJAR reducing staff turnover to it’s lowest ever 

With over 100 bars worldwide, BrewDog is committed to breaking the mould and delivering a customer experience that stands out from the rest. They understand the importance of having great staff who not only excel in their roles but also stay with the company long-term. This is crucial because they ensure that the customer experience remains consistently exceptional, with familiar faces and a team that truly understands the brand’s ethos.

Low staff turnover is more than just a staffing metric—it’s a vital component of BrewDog’s overall success. Reducing staff turnover by 5.8% to 19% is a huge success and when employees stay longer, they develop deeper expertise and stronger relationships with customers. This continuity leads to increased like-for-like sales, as satisfied customers are more likely to return. Positive feedback naturally follows, along with improved mystery dining scores that reflect the quality of the experience. In a more stable and engaged team, tips increase, rewarding the staff for their dedication.

Ultimately, by investing in their employees, BrewDog not only enriches the customer experience but also drives the business forward.

£3.5m+

In annual tips collected with TiPJAR 

8.5%

Increase in LFL sales since introducing TiPJAR 

£2.68

per hour extra earnings for the staff members at the top performing locations 

19%

Staff turnover was reduced to 19%

7.5%

Increase in positive feedback after implementing TiPJAR 

15%

Increase in positive mystery diner feedback  

“There’s no two ways about it, chef’s in a lot of hospitality operations are under appreciated. Not so here at Brewdog! They play an integral part to our whole offering. They do an incredible job and that is why we reward them with their fair share of tips through TiPJAR."
BrewDog
Chad Crooks - Global Exec Chef

DRIVING Positive feedback

Since the introduction of TiPJAR, BrewDog has seen a significant increase in mystery diner feedback points, reflecting a remarkable improvement in customer experience. The mystery diner scores increased by 15%. This impressive leap can be attributed to the heightened engagement and motivation among BrewDog’s staff. With the introduction of TiPJAR, employees have become more invested in delivering exceptional service, and creating memorable experiences for every guest.

At BrewDog, it’s recognised that customers are the lifeblood of the business, but it’s the dedicated team that ensures those customers return time and time again.

"We’ve seen our mystery audit scores increase massively since implementing TiPJAR, increased customer review scores and even though we already had industry-leading employee retention, this was further improved after implementing TiPJAR."
Chad Crooks
Global Exec Chef - BrewDog

significant increase in tips

If numbers tell a story, then the story of TiPJAR’s integration with BrewDog’s ordering app is nothing short of remarkable. This powerful partnership has had a significant impact on tipping, resulting in a staggering £187,106 increase in BrewDog’s team earnings within just six months. Thanks to this seamless integration, BrewDog staff are now benefiting from an additional £20,000 each month.

These integrations are essential, as they make it incredibly easy and transparent for customers to tip team members. By streamlining the tipping process, BrewDog ensures that their hardworking teams are rewarded instantly, fostering a culture where great service is both recognised and appreciated.

“Allowing our teams to access and own their own tips through their online account has transformed their access to their hard earned money and allows them to access their tips at any point making it more user friendly in this speed essential time. TiPJAR is a fantastic product for our business and one that continues to work seamlessly for both our customers and our teams"
BrewDog
Matt Gough - Head of People Operations

data from Sentiment search

Sentiment Search is revolutionising the hospitality industry by providing next-generation customer feedback insights, and quantifying comments within reviews. TiPJAR has partnered with Sentiment Search as an independent verifier of improved customer service metrics, showing how happy teams positively impact the customer experience.

After analysing BrewDog’s data before and after implementing TiPJAR, Sentiment Search discovered significant improvements in key areas. Notably, mentions of staff, speed, and efficiency saw substantial increases, with staff mentions alone rising to 22.5%.

 
Some Key stats:
"Based off insights from Sentiment Search, we can conclude that the use of TiPJAR has had a notable positive impact on the customer sentiment around service, particularly around staff, speed and efficiency and friendliness. The sentiment scores as of today continue to move in a positive trend and are consistently increasing"
Prithvi Dhanda
Founder & CEO - Sentiment Search

TiPJAR - A product that works for both customers and teams

TiPJAR has been a game changer for BrewDog’s crew, transforming the tipping process into one that is simple, transparent, and fair. By implementing TiPJAR, BrewDog ensures that their teams’ efforts are immediately recognised. Employees now can access and manage their tips through their own online accounts, making it easier than ever for them to enjoy the fruits of their hard work whenever they choose.

This transformation has not only enhanced team spirit across BrewDog’s locations but has also strengthened the camaraderie between front-of-house (FOH) and back-of-house (BOH) teams. The shared goal of ensuring every customer leaves happy is now more tangible, with everyone benefiting from the tips earned.

"The joy on our teams face when their tip summary comes through is fantastic to see. It’s always one of the most hotly anticipated emails of the week!"
Matt Gough
Head of People Operations - BrewDog

Ready to take the next step?

Are you ready to enhance employee satisfaction, boost retention rates, and optimise tip distribution in your hospitality business? Take the first step towards achieving these goals with TiPJAR. Our innovative platform empowers businesses like yours to create fair and transparent environments while maximising staff earnings. Don’t let outdated processes hold you back – schedule a demo today to see how TiPJAR can revolutionise your operations and elevate your team’s success!

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