Customer Stories: BrewDog
How Brewdog reduced staff turnover to it's lowest ever!
TiPJAR Products brewdog use
TiPJAR connect
With TiPJAR Connect, we bring effortless integration into your existing card machines or apps, enabling a single transaction experience for your customers.
Tap to tip machines
TAP TO TIP™ provides your customers with a convenient way to express their appreciation for impeccable service.
Digital Tipping
With our transparent Distribution Engine, funds are distributed fairly based on hours worked, and who was working at the time the tip was received.
The impact of TiPJAR reducing staff turnover to it’s lowest ever
With over 100 bars worldwide, BrewDog is committed to breaking the mould and delivering a customer experience that stands out from the rest. They understand the importance of having great staff who not only excel in their roles but also stay with the company long-term. This is crucial because they ensure that the customer experience remains consistently exceptional, with familiar faces and a team that truly understands the brand’s ethos.
Low staff turnover is more than just a staffing metric—it’s a vital component of BrewDog’s overall success. Reducing staff turnover by 5.8% to 19% is a huge success and when employees stay longer, they develop deeper expertise and stronger relationships with customers. This continuity leads to increased like-for-like sales, as satisfied customers are more likely to return. Positive feedback naturally follows, along with improved mystery dining scores that reflect the quality of the experience. In a more stable and engaged team, tips increase, rewarding the staff for their dedication.
Ultimately, by investing in their employees, BrewDog not only enriches the customer experience but also drives the business forward.
£3.5m+
In annual tips collected with TiPJAR
8.5%
Increase in LFL sales since introducing TiPJAR
£2.68
per hour extra earnings for the staff members at the top performing locations
19%
Staff turnover was reduced to 19%
7.5%
Increase in positive feedback after implementing TiPJAR
15%
Increase in positive mystery diner feedback
DRIVING Positive feedback
Since the introduction of TiPJAR, BrewDog has seen a significant increase in mystery diner feedback points, reflecting a remarkable improvement in customer experience. The mystery diner scores increased by 15%. This impressive leap can be attributed to the heightened engagement and motivation among BrewDog’s staff. With the introduction of TiPJAR, employees have become more invested in delivering exceptional service, and creating memorable experiences for every guest.
At BrewDog, it’s recognised that customers are the lifeblood of the business, but it’s the dedicated team that ensures those customers return time and time again.
significant increase in tips
If numbers tell a story, then the story of TiPJAR’s integration with BrewDog’s ordering app is nothing short of remarkable. This powerful partnership has had a significant impact on tipping, resulting in a staggering £187,106 increase in BrewDog’s team earnings within just six months. Thanks to this seamless integration, BrewDog staff are now benefiting from an additional £20,000 each month.
These integrations are essential, as they make it incredibly easy and transparent for customers to tip team members. By streamlining the tipping process, BrewDog ensures that their hardworking teams are rewarded instantly, fostering a culture where great service is both recognised and appreciated.
data from Sentiment search
Sentiment Search is revolutionising the hospitality industry by providing next-generation customer feedback insights, and quantifying comments within reviews. TiPJAR has partnered with Sentiment Search as an independent verifier of improved customer service metrics, showing how happy teams positively impact the customer experience.
After analysing BrewDog’s data before and after implementing TiPJAR, Sentiment Search discovered significant improvements in key areas. Notably, mentions of staff, speed, and efficiency saw substantial increases, with staff mentions alone rising to 22.5%.
Some Key stats:
- 9.5% points increase in staff mentions on reviews
- 10% increase in efficiency of the team
- Improved scores on speed of service
- Improved Google Review page ratings
TiPJAR - A product that works for both customers and teams
TiPJAR has been a game changer for BrewDog’s crew, transforming the tipping process into one that is simple, transparent, and fair. By implementing TiPJAR, BrewDog ensures that their teams’ efforts are immediately recognised. Employees now can access and manage their tips through their own online accounts, making it easier than ever for them to enjoy the fruits of their hard work whenever they choose.
This transformation has not only enhanced team spirit across BrewDog’s locations but has also strengthened the camaraderie between front-of-house (FOH) and back-of-house (BOH) teams. The shared goal of ensuring every customer leaves happy is now more tangible, with everyone benefiting from the tips earned.
Ready to take the next step?
Are you ready to enhance employee satisfaction, boost retention rates, and optimise tip distribution in your hospitality business? Take the first step towards achieving these goals with TiPJAR. Our innovative platform empowers businesses like yours to create fair and transparent environments while maximising staff earnings. Don’t let outdated processes hold you back – schedule a demo today to see how TiPJAR can revolutionise your operations and elevate your team’s success!
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