Customer Story: Parogon Pub Group

Customer Stories: Parogon Pub Group

how parogon increased employee and customer satisfaction

"When it comes to technology in our venues, we want the very best in class—the best in each area, and to have seamless integrations with Fourth and Tevalis. TiPJAR ticked all the boxes."
Ben Allison
Compliance & Project Manager - Parogon Pub Group

how parogon use supertronc

Parogon Pub Group has transformed its approach to tip distribution by implementing Supertronc, allowing them to say goodbye to the complexities of manual calculations and reporting. With Supertronc automating tronc management, Parogon’s team no longer spends hours on distribution, allocation, or HMRC compliance, saving valuable time for their head office team.

After deciding to implement a service charge, Ben and his team sought a future-proof solution to ensure fairness and compliance under evolving regulations. Supertronc’s robust system met these needs, providing peace of mind and transparency, all while helping Parogon meet their legal obligations seamlessly.

Working with the best of the best

 

TiPJAR seamlessly integrates with workforce management systems and EPOS solutions to collect all the necessary data for efficient tronc distribution. By working closely with systems like Tevalis and Fourth Hospitality, which Parogon uses, TiPJAR ensures that every aspect of tronc management is streamlined.

With accurate data at their fingertips, businesses can focus on delivering exceptional service while TiPJAR handles the complexities of tronc distribution.

"We decided that adding a service charge was the right route for us, but we wanted to future-proof Parogon and ensure compliance with upcoming legislation. That's another reason we chose TiPJAR—we knew we wouldn't have to worry and would be 100% compliant."
Ben Allison
Compliance & Project Manager - Parogon Pub Group

Elevating Team Morale and Guest Satisfaction Through Seamless Tip Distribution

Since implementing TiPJAR in 2022, Parogon Pub Group has seen transformative results, including significant increases in team morale, hourly earnings for staff, and positive guest feedback scores. Dedicated to bringing joy through exceptional food, service, and a passionate team, Parogon’s venues across Staffordshire, Cheshire, and Shropshire have become beloved destinations. By allowing service charge to flow quickly and transparently from guests to the entire team, Parogon has enhanced its ability to attract and retain top talent—people who are integral to their commitment to excellence.

Parogon’s recent B-Corp certification reflects their dedication to values like Legacy, Teamwork, Passion, Integrity, Development, and Attention. Supported by TiPJAR’s efficient, compliant tronc system, Parogon continues to build on its legacy of excellence, fostering an environment where employees thrive and guests experience the warmth and care that make every visit memorable.

£1m+

In annual tips collected with TiPJAR 

3.5%

Increase in LFL sales since last FY 

£3.50

per hour extra earnings for the team members at the top performing locations 

16%

Increase in positive reviews

3.3%

Increase in NPS since implementing TiPJAR 

27.7%

Increase in team mentions in feedback

"One of the big benefits for the team is the transparency TiPJAR provides. They can see exactly what tips they’ve earned, with the assurance that none are unfairly going to Head Office. TiPJAR also allows us to show how picking up a specific shift at a particular site can mean earning an extra £3.50 an hour."
Ben Allison
Compliance & Project Manager - Parogon Pub Group

DRIVING Positive feedback

Google reviews soared from an impressive 4.5 to an outstanding 4.8, while TripAdvisor ratings climbed from 4.1 to 4.35. This boost isn’t just numbers; it’s proof of Parogon’s commitment to delivering top-tier service and making sure their team feels valued and rewarded. Parogon make sure every guest experience is exceptional and every team member is recognized for their role in making it happen!

"Before TiPJAR, hiring back-of-house and kitchen staff was a real challenge. Now, with Supertronc enabling us to show genuine customer appreciation for their work, we’ve seen a positive shift—filling those roles is no longer an issue."
Ben Allison
Compliance & Project Manager - Parogon Pub Group

significant increase in
positive reviews

Since teaming up with TiPJAR, Parogon’s online ratings have taken off! Their Google score jumped up. This isn’t just about star ratings; it’s proof that customers are loving the experience more than ever, and that loyalty is on the rise.

So, what’s the secret sauce? TiPJAR’s easy, fair tip distribution keeps Parogon’s team energised and happy, with service charge flowing quickly from guests to the entire staff. This creates a motivated team, ready to give every guest an exceptional experience—and it’s clearly paying off!

On top of the glowing star increase, sentiment scores dive even deeper, showing how customers really feel. For example, a guest might give 5 stars for a fantastic meal, but mention a bit of a wait for food. TiPJAR’s impact on morale means Parogon’s team is in top form, ready to bring their A-game and deliver great service at every level. The result? More rave reviews, happy guests, and a stronger reputation across the board.

 

*All feedback data provided by Sentiment Search

"Our team doesn’t have to worry about managing tips or service charges; TiPJAR and our integrations handle everything seamlessly. This has been incredibly beneficial for our team members, allowing them to focus on providing great service. Overall, it’s a fantastic solution that benefits both our staff and the business—a true win-win for everyone involved."
Ben Allison
Compliance & Project Manager - Parogon Pub Group

the importance of good service to customers

Parogon’s “Team” ratings are shining brighter than ever! From 2022 to 2024, sentiment for their team saw a huge lift, going from 7.3 to 8.6 out of 10. But it’s not just about the scores—the buzz around the team exploded, with mentions of staff jumping from just under 10% of service feedback to a whopping 37.6%! That’s nearly four times more guests raving about the team.

With TiPJAR handling tips seamlessly, Parogon’s team is more motivated than ever, which guests are clearly noticing. Whilst mentions for other categories stayed steady, “Service” was the one area that surged in guest comments, all thanks to the team’s enhanced spirit and energy, fuelled by TiPJAR’s support. It’s simple: when the team thrives, so does the guest experience!

 
"TiPJAR has had an immense positive impact on the customer sentiment around service. A 4x increase in staff/team mentions is a clear testament to the effectiveness of their product!"
Prithvi Dhanda
Founder & CEO - Sentiment Search

TiPJAR - A product that works for both customers and teams

Parogon Pub Group’s partnership with TiPJAR has transformed both their team culture and guest experience.

Since implementing TiPJAR’s seamless and transparent tronc solution, Parogon has seen impressive improvements across key areas: staff morale is higher, online reviews are glowing, and guest loyalty has strengthened. With Google ratings rising from 4.5 to 4.8 and TripAdvisor reviews moving up from 4.1 to 4.35, Parogon’s dedication to rewarding their team and delivering top-quality service shines through.

With TiPJAR handling tips seamlessly, Parogon’s team is more motivated than ever, which guests are clearly noticing. Whilst mentions for other categories stayed steady, “Service” was the one area that surged in guest comments, all thanks to the team’s enhanced spirit and energy, fuelled by TiPJAR’s support. It’s simple: when the team thrives, so does the guest experience!

"One of the most exciting benefits for the team is having instant access to their tips! Since we run our payroll on a four-week cycle, giving the team weekly access to their tips has made a tremendous difference in their motivation and how they work. It’s a game changer!"
Ben Allison
Compliance & Project Manager - Parogon Pub Group

Ready to take the next step?

Are you ready to enhance employee satisfaction, boost retention rates, and optimise tip distribution in your hospitality business? Take the first step towards achieving these goals with TiPJAR. Our innovative platform empowers businesses like yours to create fair and transparent environments while maximising staff earnings. Don’t let outdated processes hold you back – schedule a demo today to see how TiPJAR can revolutionise your operations and elevate your team’s success!

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